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Roofing contractor reviewing new customer inquiries on a tablet beside his truck at a job site

Customer Acquisition Infrastructure for Contractors

Automate.
Convert.
Grow.

One connected growth system to capture more opportunities, convert more leads into customers, and generate consistent demand for your contracting business.

Let's Talk About Your GrowthSee How It Works

Phone and Website Leads

Stop losing customers you already paid to get.

Every call and website inquiry is captured, answered, and moved toward a booked appointment.

Path 1 — Phone

They call you

  1. Customer calls

    Answered? The conversation starts.

  2. Call is missed

    It happens on every job site.

  3. Instant text back

    Your business texts them right away.

  4. Appointment booked

    They text back or book from the link.

Path 2 — Website

They visit your site

  1. Website visitor

    From search, ads, or a referral.

  2. Free estimate request

    Short form, captured in your CRM.

  3. Follow-up if they stall

    No booking yet? Follow-up begins.

  4. Appointment booked

    On your calendar, ready to run.

The Real Leak

The Problem Isn't Always Getting Leads.

You can spend thousands on advertising and get the phone ringing. The lead can still be lost.

  • The phone rings while you're on a roof, and nobody answers it.

  • Someone submits a form on your site and never books a time.

  • Someone says “I'll call you back” and disappears.

We're not selling disconnected tactics. We build connected customer acquisition infrastructure.

The Pivot Now Growth System

Three Divisions. One Connected System.

AUTOMATE captures incoming opportunities. CONVERT turns those opportunities into customers. GROW generates more demand. Each is available on its own — together, they connect into one growth infrastructure.

  1. Automate

    Captures opportunities

    Build the infrastructure. Capture every opportunity.

    Explore Automate

  2. Convert

    Turns opportunities into customers

    Turn more inquiries into paying customers.

    Explore Convert

  3. Grow

    Generates demand

    Generate more demand. Expand your opportunities.

    Explore Grow

You don't have to buy every division, and adding one never means paying again for infrastructure you already have.

Use any combination

  • AUTOMATE only
  • CONVERT only
  • GROW only
  • AUTOMATE + CONVERT
  • AUTOMATE + GROW
  • CONVERT + GROW
  • All three

Or pick individual services from any division. Build your own system →

How It Works

The Customer Journey, Start to Finish.

No technical knowledge required. Here's what happens from the first search to a booked appointment.

  1. 01A customer finds you

    Through search, your website, ads, or a referral.

  2. 02They reach out

    They call, submit a form, or send an inquiry.

  3. 03The system captures it

    The opportunity is recorded the moment it arrives.

  4. 04Missed calls get a text

    An unanswered call triggers an instant text back.

  5. 05Leads enter the CRM

    Every contact lands in one organized place.

  6. 06Follow-up keeps going

    Automated texts and emails maintain the conversation.

  7. 07They book

    Customers pick a time for an estimate or inspection.

  8. 08You track the pipeline

    See every opportunity and where it stands.

  9. 09Campaigns add demand

    Additional campaigns bring more opportunities in.

The Flow

How a lead moves through the system

  1. 01Website

    Built to turn visitors into estimate requests.

  2. 02Lead Capture

    Every request is recorded the moment it comes in.

  3. 03CRM

    One place where no opportunity gets lost.

  4. 04Missed-Call Text Back

    A missed call gets an instant text from your business.

  5. 05Automated Follow-Up

    Anyone who starts and stops hears from you again.

  6. 06Calendar

    Your real availability, bookable 24/7.

  7. 07Appointment

    A time on the schedule, not a maybe.

  8. 08Customer

    An estimate you actually get to run.

What Makes Pivot Now Different

Not a Web Designer. Not Just an Ad Agency.

We're the company that connects websites, CRM, automation, follow-up, and advertising into one practical growth system.

  • One connected system instead of disconnected marketing tactics
  • Infrastructure first — capture and follow-up before more ad spend
  • Audit-first: we integrate what already works and never charge twice for it
  • Divisions available independently, connected when used together
  • Clear, consistent pricing with no discretionary discounts
  • A real person you can call or text

Who It's For

Built for Established Home Service Contractors.

If your work comes in by phone and website, the system fits.

  • Roofing
  • HVAC
  • Painting
  • Builders & Remodeling
  • Restoration
  • Plumbing
  • Electrical
  • Tree Service
  • Other Home Services

Pricing

Clear Pricing for Each Division.

90-day minimum, then month-to-month. Ad spend is paid directly by you.

See full pricing details →

FAQ

Straight Answers.

Stop Letting Good Leads Disappear.

Let's look at how your business captures, converts, and grows opportunities today — and where the gaps are.

Let's Talk About Your GrowthSee How It Works

Ready to pivot? Call or text 615-669-3048.